I don't believe in a one-size-fits-all process.

I don't believe in a one-size-fits-all process.

Good decisions come from knowing when to use structure, when to lead with empathy, and when to let go of both.

Good decisions come from knowing when to use structure, when to lead with empathy, and when to let go of both.

My journey

Every project brings different constraints,
timelines, and people.

Originally from Sicily, Italy, raised between mountains and sea.

I moved to Milan to study Communication Design at Politecnico di Milano, drawn in by the persuasive power of advertising.

A semester abroad in Vienna shifted my perspective. I saw how much persuasion depends on cultural and linguistic context, and I wanted to design something universal.

In 2019, I discovered UX and started my career at an agency.

After Milan I moved to Frankfurt am Main, specializing in simplifying complex systems, designing end-to-end applications, and working in organizations where sometimes UX was still finding its footing.

I've recently moved to New York, bringing a European design sensibility, a hands-on approach, and a habit of making things with my hands when I'm away from a screen… usually surrounded by plants.

01 / 06
Chapter 1 of 6: Sicily, Roots
I'm the designer you call when a product is complex, stakeholders disagree, and UX doesn't exist yet, and the kind of teammate you'll want for an after-work Spritz.

Outside the brief

Community & Mentoring

I believe design grows stronger when it's shared. For me, mentorship and community are extensions of the same principle that guides my product work: bringing clarity to complexity, and helping others do the same.

About Image

PushUX - 2024

About Image

PushUX - 2025